Sites similar to HootSuite

As a social media management tool, you can easily integrate and collaborate with sites like Hootsuite. It is one of the most well-known, and probably most widely used platforms, when integrating social media campaigns, email campaigns, and other methods of communication with customers, to help engage and grow a business.

What is HootSuite?

Hootsuite is an online platform allowing businesses to control social campaigns from one space. Sites like Hootsuite allow you to set out a mass-email campaign, easily send out mass tweets to customers, and set up scheduled times for these messages to go out. Simply set it, and the content management portal is going to do the rest of the work for you.

Benefits

Benefits of using sites like Hootsuite include:

  • You don’t have to be present. You can set out reminders as well as automate your messaging.
  • You can send out mass campaigns, emails, tweets, or messages through social platforms.
  • You can integrate social media campaigns, so your business grows over time.
  • You can choose when and how to reach your audiences. You have more control, without having to do the work each and every time you use the platform.

Drawbacks

Some of the drawbacks of using a site like Hootsuite include:

  • It will automate. So, if you forget to change a date, or don’t want to send out a campaign any longer, you may forget to modify as needed.
  • You still have to stay on top of your social team, and engage with audiences.
  • You have to make sure messaging is cohesive, and you have to choose recipients for messages.

The Cost of HootSuite

A Hootsuite package for businesses is going to run $8.99 per month. With this fee you can integrate social media, mass email campaigns, and keep track using analytical tools, of how such campaigns are performing for your business.

Alternatives to HootSuite

Sure, Hootsuite is the most well-known and used platform, but there are others out there. In addition to lower prices, additional benefits of using an alternative include:

  • More dedicated campaigns. You can find sites which are geared towards one media platform.
  • You can choose a platform which is more cohesive, and easier to understand.
  • You can find sites which are easier to toggle, use features, and modify the content.
  • You can easily integrate and collaborate with other software and programs your business uses.

Even though Hootsuite is the top used platform, it does not make it the only powerful tool you can use, if you wish to make your social media campaigns more aggressive. There are many great sites you can use for this intended purpose. So, for the business owner who is considering an alternative, below are a few of the top downloaded and used platforms, for business as well as personal use, when you want to integrate, collaborate, and want to make sure your social media messages and campaigns are on point for your end consumer audience.

1. Sprout Social

A great site like Hootsuite is Sprout Social. As the name implies, it is a platform which is dedicated to bringing together your social media campaigns, in an effort to integrate how you do business with customers.

Similarities to Hootsuite include:
  • An easy to follow dashboard and instructional guides.
  • Notifications and reminders, as well as automation for messages and campaigns.
  • Email as well as social media messaging is a powerful tool on this platform.
Some differences in these sites include:
  • Additional analytics might give you better knowledge of what works and what doesn’t.
  • You have real-time analysis, so you can view how a particular campaign is fairing.
  • Integrated social media manager editor, helps modify and update campaigns, based upon your client/customer needs.

With Sprout Social, you do not have a free version available for personal use. The cost is going to run a business user anywhere from $99-249 per month. The usage, the number of users, the type of use, as well as analytical tools and the real-time features you choose for your package, are all going to have an impact on the price you will pay to use the platform.

2. Cision

What better way to integrate social media campaigns and mass email campaigns? With this customized platform which is an alternative to Hootsuite, you can do just that, and quickly and easily reach your audience.

Some similarities between the sites include:
  • Automation at its finest, allows you to develop multiple campaigns.
  • You can set up more than one campaign at a time and set up notification reminders.
  • You can work with development teams to help you create the best, automated system.
Some differences to consider are:
  • You have access to a custom number of social media accounts each month.
  • You have real-time, in-depth analysis of how campaigns are working for your business.
  • You can integrate with ZenDesk, Google Analytics, and other tools, to know how campaigns are performing as they unfold.

This integration and automation tool doesn’t have a set monthly cost you are going to pay. So, you will have to call in to get a customized quote for your business. Users, frequency, social media campaigns, and other variables are going to be taken into consideration as you are getting your quote to use the platform.

3. Buffer

One of the alternatives to Hootsuite is Buffer. It is developed from a CA startup company, and helps you integrate, works as a CRM tool, and allows you to create an intuitive dashboard of your marketing efforts.

Some similarities are:
  • You can integrate all marketing and social media campaigns in one place.
  • You can use it for CRM to build and maintain customer relationships.
  • You can find various features, and an intuitive dashboard, which is easy to use.
Some of the differences are:
  • It has a focus on CRM, as opposed to social media campaign and development alone.
  • The platform isn’t as resourceful, and it doesn’t have as many features as Hootsuite.
  • It brings together publishers, agencies, and other professionals, to create a cohesive unit of business professionals.

In terms of the pricing, the cost ranges from free to $299 on a monthly basis. So, if you choose the top-tier program, you have more support, you get more user-features, and you have full access to the dashboard. This is typically for larger companies, or those who require additional services, rather than simply sending out automated messages to their customers on a regular basis each month.

4. SocialOomph

This site is a great resource for automation and media campaigns. You can integrate with other tools, collaborate, and quickly and easily develop multiple campaigns, based upon your business needs.

Some similarities to Hootsuite include:
  • RSS feeds for communication with other team members.
  • Campaign analysis and analytical tools guide you to campaign success.
  • Ease of integration and developing multiple campaigns at once.
Some of the differences using this platform include:
  • You can track in-depth stats and analyze the performance as it is unfolding.
  • You can set up multiple campaigns and simply set out date/time for them to launch.
  • Blogs, email campaign, social media posts, can all be sent out at the same time, to multiple customers within your organization.

Of course, there is a free version which is simple in nature, and does not offer all of the integrative features you are going to get with a paid for version of this platform. For the best results, business owners can opt to choose the paid for version of this program, which is going to run $17.99 per month. This gives full access to campaigns, media managers, and allows you to see how campaigns are working as they are going out.

5. SalesForce Marketing

Now, for the larger businesses who have capital to spend, this will replace all platforms you need. CRM, social media, analytics, shopping carts, and more. No matter what you need, this platform has it.

Some similarities to Hootsuite are:
  • CRM and media management for your campaigns online.
  • You have more control of feeds, and can easily see how campaigns are doing as they are sent out.
  • You can use analytics as well as other performance metrics, to determine what is working for your business.
Some differences are:
  • The price. This is one of the costliest platforms, but integrates various software and online tools.
  • It offers in-depth analysis, of email, feeds, blogs, video, and other social content you send out.
  • It offers automation with the touch of a button. It is easy to use, and can be integrated with nearly any business, in any niche-industry a company is in.

The cost will run $1,000 to nearly $12,000 per month. So, this is definitely geared towards the larger businesses, and those which have capital to spend, when deciding on software and platforms to integrate within their organization for daily business use.